As the owner of a new, small business, you probably have more concerns and challenges than you have time to address.\u00a0 There’s everything from maintaining cash flow to hiring the right people to protecting your new company with the right kinds of business insurance.<\/p>\n
But all those concerns won’t mean much if your business doesn’t grow\u2014and your business won’t grow if you don’t effectively market it.\u00a0 Of course, the days are gone when marketing meant a blurb in the Yellow pages and the occasional ad in your hometown newspaper.\u00a0 The internet changed all that.<\/p>\n
Today,\u00a087% of consumers<\/a>\u00a0start their search for products and services on the internet.\u00a0 That means you need an effective digital marketing strategy that connects with all those searchers\u2014and to persuades them to buy your products and services.\u00a0 That strategy should include everything from optimizing your website for search engines to sponsored ads, email and content marketing. \u00a0It should also include a robust social media marketing strategy.<\/p>\n Why?<\/em>\u00a0 The reason is simple:\u00a0 to showcase your business to prospective customers, you need to go where they are, and where they are is on social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.<\/p>\n Said differently, social media sites represent an unparalleled opportunity for your business to connect with prospective customers for your small business.\u00a0 To get an idea of the marketing opportunity social media sites represent, check out the metrics from\u00a0HubSpot<\/a>:<\/p>\n To begin, every business is different, with different customers, different goals and different marketing challenges.\u00a0 For example, if you own a B2B company, your best bet might be to focus on LinkedIn because that’s where businesses connect with each other.\u00a0 If you’re B2C, you might do better with Facebook and Twitter.<\/p>\n But there are some best practice social media marketing strategies which work the lion’s share of businesses,\u00a0including the following 5<\/a>:<\/p>\n 1.\u00a0 Understand your audience<\/strong>:\u00a0 if you don’t know who your customers and prospective customers are, it will be a lot harder to connect with them on social media.\u00a0 First, you need to know which social media sites they use\u2014although it’s true that Facebook is the preferred platform for small businesses marketers (86% of them advertise on that site), you need to know what sites your customers prefer.<\/p>\n 2.\u00a0 Establish realistic goals<\/strong>:\u00a0 You need a clear sense of your social media marketing goals.\u00a0 For example, is your principal objective to push more traffic to your website, generate more quality leads or boost conversions?\u00a0 You also need to ensure your goals are specific, realistic, measurable and attainable.\u00a0 For example, it’s not enough to say, “we’ll increase lead generation.”\u00a0 You need to spell out:<\/p>\n 3.\u00a0 Be active on multiple social media sites<\/strong>:\u00a0 different customers prefer different social media platforms.\u00a0 Having a strong Facebook page is a good start, but the more sites you leverage, the wider your reach and the greater the odds your social media campaigns will be successful.<\/p>\n 4.\u00a0 Post content that resonates with your customers<\/strong>:\u00a0 you need to give prospects a good reason to follow you on Facebook and other sites. \u00a0Do some homework to find out what their major concerns, questions and problems are and post content that addresses those concerns, answers those questions and solves those problems.\u00a0 You can also boost engagement with smart promotions, discounts and free trials.<\/p>\n 5.\u00a0 Measure results<\/strong>:\u00a0 to maximize the impact of your business presence on social media, you need to know what’s working\u2014and what isn’t.\u00a0 Make sure you’re using a robust analytics tool that will help you determine which content is generating the most leads, pushing the most traffic to your website and creating the largest number of conversions (one of the best is\u00a0Google Analytics<\/a>).<\/p>\n Effectively managing a startup small business or single-person LLC isn’t easy.\u00a0 With all the issues you tackle every day, it’s sometimes smart to get the help you need from experts who can give you the advice and guidance you need to succeed.\u00a0 That’s where we can help.<\/p>\n To learn more about the ways our business insurance and employee benefits services can help you achieve your principal goals\u2014and take your business to the next level\u2014contact us<\/a>\u00a0today.<\/p>\n","protected":false},"excerpt":{"rendered":" As the owner of a new, small business, you probably have more concerns and challenges than you have time to address.\u00a0 There’s everything from maintaining cash flow to hiring the right people to protecting your new company with the right kinds of business insurance. But all those concerns won’t mean much if your business doesn’t […]<\/p>\n","protected":false},"author":5,"featured_media":61426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[304,533,457,779,216],"class_list":["post-61425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketing","tag-small-business-marketing","tag-small-business-social-media","tag-social-media","tag-social-media-for-business"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
WHAT ARE THE BEST WAYS TO MARKET YOUR BUSINESS ON SOCIAL MEDIA?<\/strong><\/h2>\n
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CONCLUSION<\/strong><\/h2>\n